When building sites, customers expect the site to be optimized for search engines. The good news is that Drupal is very friendly to search engines out of the box. But I will go over a number of modules, tools and best practices that you can do while building your site to make search engine optimization even better and give site administrators the tools they want to do all their SEO tweaking without modifying templates and needing FTP access, if possible.

I am not a search engine optimization expert. This is not an advanced SEO tips and tricks session. I do know the basics that Drupal site builders should know in order to serve their clients by building the site in search-engine-friendly way and will work to show you that information.

Learning Objectives & Outcomes:

• Overview of modules that should be used in best practices in Search Engine Optimization
• Details on setting up useful URL Aliases and Redirects
• How to build a sitemap and submit it to sites
• Giving site administrators access to set page titles and meta tags