Content-Driven commerce sites are becoming more and more popular. It's becoming an effective way to drive sales by building long-term relationships with customers — effectively turning customers into readers (and vice versa). In this presentation, we'll look at things companies need to consider when adopting a content-driven commerce business strategy and why Drupal should be the platform-of-choice for Content-Driven Commerce sites. Specific topics that we will cover include:

• Cultural and organizational mindset
• Editorial workflow
• Equality for both content and commerce
• Fluid commerce-to-content experience